Lydia Hearst is aiming to get you to go to the gym in a new campaign for Equinox. Though the 31-year-old granddaughter of newspaper magnate William Randolph Hearst, who is engaged to Chris Hardwick, the 43-year-old CEO of Nerdist Industries, doesn't actually have children of her own, she appears to be breastfeeding twin newborns in a new ad for the gym.
The campaign, which features numerous images including Lydia's, charges people to 'Commit to Something' in 2016 - though that 'something', as far as the images depict, means anything and everything other than going to the gym. Photographer Steven Klein, who also shot Kylie Jenner's infamous Interview cover and a recent Versace campaign, said that the ads are about more than just selling gym memberships.
'It is the responsibility of advertising to communicate modern times and social issues,' he said. 'This campaign addresses today’s issues and social commentaries, which is a powerful approach instead of portraying people as superficial objects with no narrative.'
Breastfeeding in public seems to be one of those 'social issues', as Lydia feeds her little ones in full view of a crowded restaurant. She is seen sitting at a table in an upscale eatery, all dolled up in a black dress, statement earrings, and bold red lipstick on her unsmiling pout.
However, the front of her dress is pushed to the sides and so the two small babies can breastfeed. She seems to be wearing an expression of determination, challenging anyone to voice a problem with her publicly feeding her children. See another photo below....
